While the global smartwatch market witnessed an overall decline in smartwatch shipments as compared to last year courtesy of the ongoing Covid-19 crisis, Apple on other hand saw a surge of 19 percent in shipments in Year on Year basis (YoY). According to a report, Apple was the single largest smartwatch maker in Q4 of year 2019 by controlling 34% of the market. In the last quarter of last year, Apple Watch models managed to hold 40% of the market share.
The Apple Watch accounted for 40% of all smartwatch sales during the fourth quarter of 2020 and its rival Samsung remained with just 10% of the market during the period from October to December 2020 said the Counterpoint. Apple owned 34% of the smartwatch market share while Samsung had 9% during the fourth quarter of last year.
According to Counterpoint analyst Sujeong Lim, Apple’s increasing market share despite its rather hefty price means that smartwatches with higher Average Selling Prices are benefiting from higher demand. “The smartwatch market is being driven by three premium brands – Apple, Samsung and Huaweiā€¯ said Lim. She also said that “We believe the ASPs will continue to rise over the next two to three years as these companies’ flagship models continue to lead. On the other hand, Apple’s success with its Watch SE model will likely spur others like Samsung to release similar variants, moving closer to the mass market.”

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